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Monday, January 2, 2012

How to Boost Internet Traffic, Rank, Website Relevance and Profitability

The internet is a means by which individuals called netizens can communicate with one another regardless of where they are. It is also a means by which ideas, products and services can be sold or leased to another. As such a lot of businesses have put up websites to increase their market base and thereby increase their profits. This article will discuss how to increase internet traffic, rank, website relevance, etc., so you do not need to hire expensive website designers, analysts and programmers.

Internet Traffic
This means the number of netizens who actually go into your website. Traffic is driven into a website thru the use of different internet based marketing tools. Some of the more popular tools are social networking sites, forums, links, etc. The important thing to remember here is to pick your battles, only concentrate on sites were your target audience usually crowd together and make sure you reply or get the conversation started and going as long as possible to get more out of forums and blog sites. For social networking sites life Facebook, Google+, Twitter, LinkedIn, etc., you have to be very specific about your initial group. This is because this group will be responsible for tagging and discussing your website, blog, forum, video, etc. The more relevant you are to them the better your chances of being tagged, liked, linked, favorite, etc.

Ranking
Internet ranking is determined by the number of visitor you have on your site as well as search engine result hierarchy. Basically the more traffic you have on your web page the more relevant your content is to a particular result. Therefore the more likely your site is to be one of the top search results.

Relevance
Getting website traffic means having good, readable content. Keeping your website traffic means continually updating your information as well as widening your knowledge base in order to not only keep your existing traffic but gain new audience to cope with the eventual loss of old audience. Look at Facebook, in response to a very slight dip in their audience base they made sure to restructure their user interface as well as add other features, games and applications into their system to cope up with growing pressure from other social networking sites

Tip and Techniques
Increasing internet traffic, rank, website relevance means effective marketing. This is preferably done before building a website but also applies to already existing sites. In essence you need to:

1. Promote your website
2. Tweak your website for search engine optimization
3. Get your website ranked with the top search engines like Google, Yahoo, Opera, etc.
4. Consider email marketing as well as weekly newsletters to increase relevancy as well as to let your audience know of new ideas, concepts, products or services
5. Consider writing regular press releases
6. Hold regular contests, give prizes, provide free membership, etc.

Last, but not the least, internet traffic, rank, website relevance changes every second so provide avenues of interaction like forum support, email support as well as interactive chats to answer questions in detail. But make sure your representative is exceptionally trained and the response is made as soon as possible.

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What Does a Google Tablet Mean?

"In the next 6 months, we plan to market a tablet of the highest quality" - Eric Schmidt


The above move from Google had to come sooner or later. Most of us will agree that the year 2011 was the year when Google pushed really hard to bring out a competitor to the hugely successful iPad. Has Google been successful? Let's look at some numbers for finding out answers.

According to a recent report that was published by IDC (International Data Corporation), Apple's iPad leads the tablet market share with about 61.5% while Google's Android tablets took the second place with 32.4% and Samsung having the highest market share (among Android) with 5.6%. So, a group of big names like Samsung, Motorola, HTC, Asus etc. who supported Android couldn't quite match up to Apple's iPad which continues to dominate the tablet market even today. From the start of 2011, when everybody witnessed the much awaited XOOM tablets from Motorola to the end of 2011, when everybody saw the latest Galaxy Tabs from Samsung, Google has never been able to produce a worthy competitor. Why?

The answer mainly lies with respect to ownership of hardware and software. As I already said in my previous posts, Apple is always in control of both of its components that make up the tablet: Hardware and Software. So, it precisely knows how to produce a tablet that contains software that can take the maximum advantage of the underlying hardware. This was what was lacking in Google's tablet strategy. The fact is that Google has always been producing software (with not much of a great idea regarding the hardware's cohesiveness with the software) which was being modified extensively by other android-tablet manufacturers who put that software onto the tablets. Google never really worked closely with any of the manufacturers as far as tablets are concerned when it ideally should have, as Google is not responsible for the hardware part of the devices. The reason that people can see a great phone like Google's Galaxy Nexus today is because Google hasn't left any stone unturned in its desire to produce a phone that can take the user experience to a next level. It has coordinated really well with partner companies like Texas Instruments, Samsung etc. and the result now is there for everybody to see.

So, does it now make sense for Google to produce its own tablet? Absolutely. Many experts have always been crying that the stock ROM offered by Google is always great than the modified ROMs like Touchwiz and Sense in terms of general zippiness. There is some truth in these opinions as evidenced by the benchmark scores that the devices get and the kind of lag that people experience in tablets being produced by the manufacturers. The latest truth comes in form of Stock Android 4.0 (Ice Cream Sandwich) running in the Galaxy Nexus. Thankfully, Google has realized this and is now wasting no time in bringing to market as what Eric Schmidt said "the tablet of the HIGHEST quality". Go Google!!

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